• WhY & How, the startup founder canvas


    Because teams are more important than ideas or technologies

    Because we are more efficient when we know why we do things

    Because team cohesion sustains the startup success

    Because we’d better ask ourselves the right questions upfront

    Because Why comes before How


  • Startup Founder Canvas

    "We do not bet on ideas, we bet on teams!" Anonymous VC

    Complementary to the Business Model Canvas, Strategyzer , the thinking tool for the entrepreneur, the startup founder and the associates


    Benefits for founders and teams

    - alignment

    - coherency

    - complementary

    - efficiency

  • a method & a tool to better assess the team

    Our feeling drawing upon our experiences with startups

    Many tools and methods exist to evaluate the business potential of an idea or a technology, the Business Model Canvas® being the most used in the startup ecosystem. The analysis of the team potential should have its own Canvas and this is exactly what you have with the Startup Founder Canvas® which brings the building blocks of a startup in full view.

    The left side addresses the question of "why" with the topics of Vision, missions, values ​​and motivations to conclude with the expected benefits. This "why" is reflected in the purpose of the startup.

    The right side defines the "how", questioning the strategy, the skills, the means and the organization. The synthesis makes it possible to evaluate the level of commitment. This "how" supports the purpose of the startup with the success criteria.

    The coherence is assessed within each block and between the relationships with the other blocks. The process is carried out individually and then collectively by the founders’ team.

  • Who Are We ?

    Creator of the Startup Founder Canvas

    20 years in startups

    Michel Cezon is professionnel certified coach and Artificial Intelligence, Robotic and Vision Engineer. With 35 years of experiences in Industry, SMEs and Research, he created three startups (Singapore, France, and USA spin-off). Founder and manager of Cogiteo, he coachs and trains founders and managers of startups and SMEs technologies. He teachs in incubators, Industry and universities, works as a certified mediator and belongs to a Business Angels network.

    Thank you to our contributors for their valuable inputs

    Agnes Dang, Alex Osterwalder, Anais Mercier, Antoine Sandanassamy, Benoit Combes, Catherine Cayuela, Catherine Roupie, Christian Rey, Claire Chanterelle, Clémentine Delphin, Cyril Couffe, Daniel Pilaud, Didier Bernard, Dolores Adamski, Dominique Vian, Erno Tornikoski, France Revol, Gregory Gabriel, Jean-Marc Santi, Jérôme Barrand, Laura Calmore, Marie Chambon, Michaelle Policard, Néry Aidoud, Pierre-Yves Hittelet, Quy-Diem Dao, Rachid Alhiane, Roland Pesty, Sabrina Lhomme, Sylvain Brissot, Véronique Mante... Add your name here?

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